BCE, based in Montreal, said the "automatic share purchase plan" will allow the broker to buy shares at any time, even when the company itself would be barred by law from doing so.
The 40 million shares represent about 5 percent of the company's outstanding stock as of Dec. 5. The buyback plan began Tuesday and will close Dec. 22, 2009, the company said.
In premarket trading, BCE shares fell 45 cents, or 2.4 percent, to $18.32.
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